Frase Review 2025: Pricing, Features & Verdict

Frase has quietly become one of the most widely used content intelligence platforms for SEO teams—especially teams who care about research, briefs, and optimization more than “one-click AI blog posts.” In 2025, Frase is also leaning hard into AI search visibility and GEO (Generative Engine Optimization), reflecting the shift toward Google AI Overviews, ChatGPT, Perplexity, and other answer engines.

This review covers real pricing from Frase’s official pricing page, the features that actually matter day-to-day, and pros/cons pulled from real user feedback (G2, Capterra, and independent reviews).

What is Frase?

Frase is an SEO + content intelligence platform that helps you:

• Research the SERP and competitors fast
• Create content briefs and outlines
• Write and optimize content with topic models and scoring
• Audit pages and monitor content performance
• Track AI search visibility prompts (GEO)

The best way to think about Frase is: “briefs + optimization + publishing workflow” in one platform.

Who is Frase best for?

Frase fits:

• SEO specialists producing content consistently
• Content managers coordinating multiple writers
• Agencies managing several domains/clients
• Teams updating and auditing existing content libraries

Frase is less ideal for:

• Hobby bloggers producing 1–2 posts/month
• Teams that only need keyword research (use Semrush/Ahrefs)
• People who expect AI-written content to be publish-ready without edits

Frase Features (What You’ll Use Most)

1) Research + SERP analysis

Frase’s research workflow is one of its strongest points. For a target query, it helps you analyze competitors and extract useful structure:

• Pulls headings/topics from ranking pages
• Highlights recurring subtopics
• Surfaces questions and related terms
• Helps you build an outline quickly

This is the feature that content teams consistently cite as the reason they keep paying for Frase: it makes “SERP research + briefing” much faster.

2) Outline builder + briefs

Most content teams don’t fail at writing—they fail at writing the right thing for the query.

Frase’s outline + brief workflow:

• Builds a recommended structure based on SERP patterns
• Lets you pick headings from competitor pages
• Generates a brief writers can follow
• Encourages better intent coverage and topical completeness

If you manage freelancers, this is extremely useful: briefs reduce revisions and help standardize quality.

3) Content editor + optimization score

Like Surfer, Frase includes optimization guidance:

• Topic model with recommended terms
• Suggested frequency / coverage indicators
• Content score/optimization indicators
• Easy “gaps” view of what’s missing

Important: Optimization tools can encourage over-optimization if used blindly. The best teams use Frase to identify missing subtopics and entities, then write naturally.

4) Content audits + page monitoring

Frase includes auditing:

• Track pages/month and monitor performance
• Identify content gaps and optimization opportunities
• (Depending on plan) monitor domains and competitors

This matters if you have an existing content library and want systematic refresh cycles.

5) Google Search Console integration

Frase integrates with GSC so you can connect performance to planning:

• See what’s already ranking
• Identify opportunities
• Prioritize updates based on search demand

6) Google Docs + CMS integration

Frase supports modern writing workflows:

• Google Docs integration for teams
• CMS integration and one-click publishing (plan dependent)

This is often the difference between “tool we try” and “tool that sticks.”

7) AI Search Visibility (GEO)

A major 2025 addition/theme on Frase’s pricing page is tracking visibility in AI search engines:

• Track prompts and whether your brand is cited/visible
• Monitor across multiple “AI platforms tracked”
• Keep history and refresh cycles

If your brand depends on being cited in AI answers, this is becoming a real category.

Frase Pricing (2025)

Below is pricing from Frase’s official pricing page (annual billing). Frase also advertises a 7-day free trial and 7-day money-back.

Frase Pricing Table (Annual Billing)

Add-ons / overages (from pricing page):

• Extra seats: $29/seat/month (Professional & Scale)
• Pay-as-you-go overages: articles and audits can be purchased as usage-based overages (pricing varies by plan)

What to know about Frase pricing

• Starter is reasonable for a solo site, but becomes limiting quickly if you publish weekly.
• Professional is positioned as “most popular,” mainly because it adds team collaboration and higher limits.
• Scale is priced for agencies that need multi-domain monitoring and larger quotas.

Pros and Cons (Real User Feedback)

Pros ✅

1) Excellent time savings in research + briefing This is the most consistent praise: Frase compresses hours of SERP research into a repeatable workflow.

2) Makes average writers more effective Frase’s own testimonials highlight that “someone with average experience can create great content.” This aligns with user feedback on review sites: briefs + optimization guidance raise baseline quality.

3) Strong all-in-one workflow Research → outline → draft → optimize → publish is one platform, which reduces tool switching.

4) Good ROI for agencies and content teams Agencies often keep Frase even when cutting tools because it directly impacts throughput and reduces revision cycles.

5) Solid ratings on review platforms Frase promotes 4.8★ ratings on G2 and Capterra, and review snippets commonly mention “saves time,” “competitive content,” and “easy competitor research.”

Cons ❌

1) UI and usability are mixed Capterra-style feedback includes comments like Frase “isn’t as user-friendly as some customers might like.” Some people love the workflow; others find it cluttered.

2) AI writing can be repetitive / boring without guidance Independent reviewers sometimes complain AI output is long-winded, repetitive, and “wall of text.” This is common across AI writers: you still need editing.

3) You still need SEO judgment Optimization tools can push you toward writing for a score. If you treat term suggestions as mandatory, quality can suffer.

4) Cost may be high for freelancers $39/mo Starter is fine; $103/mo Professional can be a lot for solo creators unless content directly drives revenue.

5) Brand voice consistency requires effort You can’t expect perfect brand voice out of the box. Like any AI workflow, you need templates, examples, and editorial review.

Frase vs Surfer SEO (quick comparison)

Surfer SEO often wins on:

• On-page optimization workflow depth
• Content Editor “score-first” experience
• Large ecosystem and SEO community presence

Frase often wins on:

• Brief building and SERP research workflow
• Faster outlining for writers
• Stronger “research → brief → draft” path

Practical choice:

• If your bottleneck is research/briefs: choose Frase.
• If your bottleneck is on-page optimization and consistent workflow at scale: consider Surfer.
• Many teams use both: Frase for briefs, Surfer for final optimization.

Who should buy Frase in 2025?

Buy Frase if:

✅ You publish SEO content regularly (weekly or more)
✅ You manage writers and need consistent briefs
✅ You update existing content and need audits
✅ You want a workflow that reduces research time
✅ You care about AI search visibility (GEO) and want tracking

Skip Frase if:

❌ You publish rarely (1–2 pieces/month)
❌ You only need keyword research (Semrush/Ahrefs is better)
❌ You want “push-button” content without editing
❌ You don’t want optimization tools influencing your writing style

Best practices to get better results with Frase

1) Start with intent, not terms
Before you optimize, identify what the SERP is rewarding: informational guide, listicle, comparison, product page, etc.

2) Use Frase to build outlines, then add uniqueness
Add first-hand experience, screenshots, original examples, pricing notes, and opinions. AI-era SEO rewards uniqueness.

3) Treat the topic model as coverage guidance
Use it to catch missing subtopics—not as a keyword stuffing map.

4) Build templates for your content types
If you write “tool reviews,” “how-to guides,” and “comparison posts,” templates make AI outputs more consistent.

5) Pair Frase with a full SEO platform
Frase is strongest for content workflow. Use Semrush/Ahrefs for backlinks, technical audits, and serious keyword research.

Final Verdict: Is Frase worth it?

Frase is worth it when you use it for what it does best: research, briefs, and optimization workflows.

If you’re a solo creator producing occasional posts, Starter may feel like a luxury. But for teams and agencies producing content consistently, Frase can pay for itself by:

• reducing research time,
• improving brief quality,
• lowering revision cycles,
• and helping content perform better.

The main caveat is the same as every AI-powered SEO platform: don’t let the tool write your content strategy for you. Use it to accelerate your workflow, then apply judgment and editorial standards.

Last updated: February 2025 | Pricing verified from Frase’s public pricing page (annual billing). User sentiment synthesized from public review snippets (G2/Capterra) and independent reviewer commentary.